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# Benjy Li

## Sitemaps

- [XML Sitemap](https://benjy.li/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Selected Publications](https://benjy.li/selected-publications/) - Click on article titles for full versions Encouraging pro-environmental behaviour in a virtual reality serious game: the interplay between competition and prior knowledge Ho, S. S., Xiong, S. R., Li, B. J., Tan, W., Ou, M., & Lisak, G. (2025). Encouraging pro-environmental behaviour in a virtual reality serious game: the interplay between competition and prior
- [About Me](https://benjy.li/about-me/) - Hello! I am currently an Associate Professor and Assistant Chair for Undergraduate Studies in the Wee Kim Wee School of Communication and Information. I am a recipient of the 2021 Social Science and Humanities Research Fellowship awarded by the Singapore Social Science Research Council, and has participated in research grants totalling almost $9 million, of
- [Curriculum Vitae](https://benjy.li/curriculum-vitae/) - Link to my recent CV (updated July 2025)
- [Service](https://benjy.li/service/) - Associate Editor | PRESENCE: Virtual and Augmented Reality Guest Associate Editor | Frontiers in Virtual Reality: Virtual Reality and Human Behavior Review Editor | Frontiers in Virtual Reality: Virtual Reality and Medicine
- [Contact](https://benjy.li/contact/) - benjyli@ntu.edu.sg
- [Research Staff](https://benjy.li/research-staff/) - Amy G. P. Soh (Research Assistant) Amy obtained her Bachelor's degree (B. Soc. Sci with First Class Hons) in Sociology from the National University of Singapore. She is passionate about the influence of digital technologies, particularly social media, on social structure and social relations. As a research assistant, she is working on a project related
- [Students](https://benjy.li/students/) - Heng Zhang, PhD (Interdisciplinary Graduate Programme) Heng holds an M.A. in Communication and Education from Columbia University, and a B.A. in Mass Media, with minor in Education from the University of California, Berkeley. His research interest mainly lies in the intersection of video games, mass media, and education. Before coming to NTU, he received interdisciplinary
- [Current Projects](https://benjy.li/current-projects/) - Fostering empathy for older adults among young Singaporeans using virtual reality: Employing embodied perspective taking via construal level theory – Social Science and Humanities Research Fellowship S$877,552 (PI) Fostering more positive attitudes towards seniors among young people is essential in promoting a more inclusive society. VR may be a plausible way to reduce perceived outgroup
- [Teaching](https://benjy.li/teaching/) - My experience and passion in teaching is demonstrated in two areas: communication research methods and new media influence on individuals and society. I love teaching students how to conduct good and sound empirical research, by understanding the different research methods available at their disposal, and applying them through meaningful and impactful research. I also enjoy

## Pages

- [Profile](https://benjy.li/profile/) - BENJAMIN LI (BENJY) ASSOCIATE PROFESSOR WEE KIM WEE SCHOOL OF COMMUNICATION AND INFORMATION NANYANG TECHNOLOGICAL UNIVERSITY, SINGAPORE

## Categories

- [Uncategorized](https://benjy.li/category/uncategorized/)